TravelPerk unveils bold rebrand « Euro Weekly News
New TravelPerk branding. Credit: Instagram @travelperk
Barcelona-based business travel platform TravelPerk is marking its 10th anniversary with a bold rebrand, a $200 million (€185 million) funding round, and the acquisition of AI-powered expense platform Yokoy.
The moves signal TravelPerk’s ambition to lead the future of integrated travel and expense management across Europe and the US.
In February this year, Jean-Christophe Taunay-Bucalo, President & COO of TravelPerk commented on the future of business travel and how he believes it will become decentralised.
TravelPerk’s fresh identity for a new business travel era
The company’s new look, developed in partnership with brand consultancy Wolff Olins, ditches the corporate blues typical of the industry in favour of vibrant tones including a standout “Perk Green”. It aims to reflect the firm’s evolving identity as a tech-forward disruptor in both business travel and expense management.
TravelPerk’s VP of Global Marketing, Jada Balster, who led the rebrand, said: “This isn’t just a rebrand – it’s the mark of the next chapter. The new TravelPerk brand is bold, human, flexible, and deeply connected to our customers.”
Claire Stuart, Senior Engagement Director at Wolff Olins, added: “By moving away from the traditional corporate blue, we created a fresh, dynamic visual language that positions TravelPerk as a leader in the travel and expense management space.”
TravelPerk acquires Yokoy
The $200 million Series E funding round, led by Atomico and EQT Growth, brings TravelPerk’s valuation to $2.7 billion (€2.5 billion). This latest investment also enables the full acquisition of Swiss fintech Yokoy, a company known for its AI-powered solutions in expense, invoice, and card payment processing.
According to TravelPerk’s press release, “customers don’t have to compromise anymore,” with the platform now offering “the best travel management product built on the world’s largest inventory” combined with powerful, localised expense tools.
Yokoy CEO Philippe Sahli said: “Given our successful collaboration to-date… we are excited to come together as one company and are confident in the unprecedented experience we can together deliver to customers.”
TravelPerk’s ambition for US growth
With an eye on dominating the US mid-market, the new investment will fuel further AI development and strategic expansion. TravelPerk’s annualised booking volumes now exceed $2.5 billion, with over 50 per cent year-on-year growth and EBITDA break-even achieved by the end of 2024.
CEO and co-founder Avi Meir said: “Business travel is changing and so are we. Our new brand reflects our commitment to shaping the future of travel and expense management – making the experience simpler, smarter, and more seamless.”
As the boundaries between travel and finance blur, TravelPerk’s move signals a growing demand for integrated platforms that don’t just book trips but handle every cost and compliance detail along the way.
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